Coroom - App Design
Role
User Research, Ideation & Visual Design
Tools Used
Adobe XD, Adobe Illustrator
Timeline
2 weeks
Overview
To design a web/mobile experience that makes it safe for users to find an ideal roommates in a city. Design the experience for someone who is looking for a roommate as well as one who is looking for an apartment. After finding a roommate, what can be done to make the user's experience better.
Research
Upon surveying the audience, it was found that most people find roommates through friends or acquaintances. This is because they feel hesitant to trust a roommate they or someone they know hasn't met before.
Common ways of finding a roommate
The survey helped find important factors that affect how people choose roommates. Statistics showed that lifestyle and age are the main influences. Later, people also started thinking about region and language, based on a suggestion.
Factors affecting choice of roomie
Key Pain Points
Cannot trust someone without knowing them first.
Budget issues due to lack of options.
Finding someone with a similar lifestyle and interests.
Assumptions
Users need to know if they're compatible with their roomie before agreeing to move in.
Users need to view a variety of options to know what best suits them.
User Personas
After thoroughly reviewing the survey results, an in-depth questionnaire was prepared to conduct interviews with selected candidates. The purpose of this exercise was to gain a deeper understanding of the target audience and their pain points. Upon completion, user personas were crafted based on insights gathered from interviews with two individuals, one being a student and the other a professional.
User Flow
Upon thorough examination of the persona and survey results, the following registration flow was drafted to ensure comprehensive understanding and consideration of user needs and preferences.
Low Fidelity Wireframes
After finalizing the user flow, low-fidelity wireframes were sketched and subsequently converted into digital wireframes. Below are some examples of the digital wireframes created.
Branding
Blue was the obvious choice of color for the application. It is a color which signifies trust and professionalism and hence was chosen as the primary color for the application.
Colors
Grayscale
Character Style - Gilroy
High Fidelity Screens
Future Scope
To enhance the user experience post-roommate selection, the application will incorporate a seamless method for automated expense splitting and online payment facilitation for users. Additionally, the landlord will be offered a secure gateway to receive payments. According to a user survey, 60% of respondents expressed a desire for the inclusion of this feature.
Preferred way of rent payment
Additionally
The app will allow users to have virtual property tours using video calls, saving time and money on traveling.
Before adding listings, users will need to verify their profile picture, phone number, and email to ensure everyone is genuine.
Additionally, users will have the ability to rate their current or past roommates on a scale from 1 to 5, facilitating an easier process for others to find the right roommate.